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Can the Smell Help Sell Your Brand?
By: Cindy Wendland
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If your product is a fragrance, then the brand is entirely about the smell. If your product is not a fragrance, can smell help sell your brand? Do people buy new cars for the new car smell? Probably not, considering cars cost thousands of dollars, and you can actually buy a spray of “new car smell.” But, does the smell of the leather help sell the 100% leather handbag? In the case of Frye, it doesn’t hurt.

Frye leather goods have been made by artisans in the U.S. since 1863. One of the first things you will notice if you pick up or hold a Frye handbag is the distinctive leather smell. It evokes memories of how leather items used to smell. Today leathers are treated and processed and made differently in most handbags and the smell is absent. This isn’t good or bad, it is just different, unless you really enjoy the old-world smell of leather.

The Frye Company incorporates their history and heritage into every stitch of their boots, shoes, and bags. They use lightweight European hides made with rich oils. They bake, stonewash, wax, brush, and oil the leather to get just the right look and feel. Within their product line, some of the many types of leather they offer include antique pull up and soft vintage, dakota (their signature leather), smooth full grain, stone wash, and washed antique. The styles of their handbags cover all types of hobos, backpacks, foldovers, and more and are detailed with studs, fringe, buckles, and more. They are a high-quality leather line that smells like leather. If this is important to you, then Frye should be your leather company.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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