TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
When a Product Truly Satisfies a Need
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
If you ask people to name their favorite holiday, many people will say Halloween. The reasons are many. You get to dress up. You receive candy. You run around with friends ringing doorbells. There may be lots of additional reasons, but not all people get to enjoy Halloween. Kids in wheelchairs are at a disadvantage, because frankly, it is hard to come up with a cool costume. No longer. Magic Wheelchair builds the most awesome costumes for kids in wheelchairs.

Magic Wheelchair is a nonprofit that was founded to help wheelchair-bound kids feel included on the very fun, kid-focused holiday, Halloween. The costumes incorporate the entire wheelchair and are so awesome, there are few words to describe them. They are also so expensive and time-intensive that only a few kids receive them each year. The company continues to work on fundraising to allow more wheelchair-bound kids to participate.

If we think back to the basics of product development, the reason we develop products is to satisfy a need. In this case, the need is to help wheelchair-bound kids feel included. This product achieves that need and it does so at such a remarkably high level and with such brilliance. Wheelchair Kids can best be understood and appreciated by watching their video. You will see the amazing costumes they have created for wheelchairs and be inspired to do even more with your product.

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top