| With Verizon, Better Matters |
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By: Cindy Wendland |
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 Shouldn’t things work the way they are supposed to? Should we really have to accept poor quality? Verizon feels that when something is important, it should just work. Keep it simple, but make sure it works.
The Verizon “Better Matters” commercial is very entertaining and drives the message home. It starts with a little girl in a play car with a flat tire. Next, a young driver is adjusting the rearview mirror and it falls off. Then the robotic vacuum cleaner scares the dog as it relentlessly tries to make its way through the coffee table. The bookshelf leans and things fall over. The wheels on the rolling suitcase are missing. The heel on the woman’s shoe breaks off. The commercial underlines these images with, “When things aren’t made well, you find out.”
We happen to use Verizon as our mobile provider. People choose their carrier for different reasons. Our reason was simple. When we placed a call or needed to receive a call, we wanted that call to happen. In our community we have some dead spots. With our former carrier, we would know with certainty where the call would be dropped. Our elementary school was a formidable dead spot. One day a friend received a call in that school. We knew her carrier would then become our carrier, and that is how we chose Verizon. For us, it was simple. It just worked.
Verizon claims that they built America’s best, most reliable network for one reason: because it matters. If this commercial hasn’t earned awards, it should. The commercial clearly communicates that Verizon’s brand stands for quality and care. Those are important branding elements.
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Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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