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Costco Takes to the Street Corner
By: Cindy Wendland
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We have a Costco opening in our community. This is big news for those who like wholesale clubs. Costco came into our metro area a few years ago but the locations were quite a distance away. This new Costco will be smack dab in the middle of our community. Their approach to membership is one area that separates their brand from others.

Costco offers members big savings in many areas. They offer home, insurance and business services. They also offer pharmacy, optical and photo services. Their big claim to fame is offering a wide variety of products in money-saving sizes from bakery to jewelry to tires. They offer all this only to members. When they come in to a new community, how they build their membership base is quite interesting.

Costco set up portable tents on multiple street corners in our community. They have team members staffing the tents who stand outside and motion people over as motorists drive by. Costco didn’t just place tents on 1 or 2 corners. They place tents on street corners only 1-2 blocks from each other. They try to be in convenient places for people to pull over. They want to be on your drive to work and on your way home. At some point, they want you to stop and find out what Costco membership is all about.

People in our community have seen the signs and the construction at the new Costco location. But Costco didn’t make people come to them, they went to the people. It shows they want to be a part of the community and they are willing to do whatever it takes to get the information out to those who want to become members. It’s impressive, comprehensive and a darn good idea.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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