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iOS 9: Proof that #Apple Heard Your Gripes
By: Justine Huffman
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Goodbye, short battery life.

Hello super Siri!

For the longest time, Apple consumers complained. Lots of consumers complain, so what’s the big deal? When you spend nearly three-quarters of your paycheck on the “best” devices, you expect a decent return on your investment.

Fair enough!
Let’s revisit some of the complaints from Apple users of yesteryear:
  • Updates are too large, causing apps and other data to be manually deleted in order to make room for update downloads (as with iOS 8).
  • Slow response to touch.
  • Stunted battery life.
  • Lack of software update notifications.
  • Sluggish rendering of documents.
  • Not secure enough.
  • Siri isn’t as awesome as Cortana.
[Drum roll please] Tim Cook and the gang listened to your concerns, and now you may have the following upgrades for your coveted Apple device:
  • Smaller software updates.
  • Fast and fluid response to touch.
  • Extended battery life.
  • Convenient software update notifications.
  • Quick rendering of documents.
  • Enhanced security features.
  • An enhanced personal assistant that will give Microsoft a run for its money.
With consistent branding, the consumer’s opinion is key. Buyers assist in building brand reputations.

Companies shouldn’t bend to every will of the customer, but when reasonable requests are made, it’s up to the business to hold 'em or fold 'em. If you fold too soon, you risk losing a tangible consumer base.

Buyers want a company that not only meets or exceeds their expectations, but one that’s also willing to go the extra mile in pursuit of their happiness. And to be quick about it. What’s positive change without speed these days?

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About the Author
Justine Huffman is an indie author, poet, and graphic artist residing in Delaware, USA. When she's not unleashing her creative powers, she enjoys reading humorous fiction, dining at local seafood eateries, and daydreaming. 
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