| Does Your Brand Need an Algorithm? |
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By: Cindy Wendland |
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 Google has algorithms and when they change them, which changes how search results are tallied, we all pay attention. The cochlear hearing implant has an algorithm that led to its development and allows deaf people to hear. Check out the video on Huffington Post of deaf people hearing for the first time. It is amazing and remarkably moving. What does your brand need to be amazing? Maybe your brand needs an algorithm.
An algorithm, besides being fun to spell, is a set of steps to accomplish a task. Besides Google, Facebook uses it to display a news feed customized for you. Dating websites use it to match you up with someone compatible. Amazon uses it to recommend books to you.
In the simplest sense, you already use algorithms to do things. You use an algorithm when you make a peanut butter and jelly sandwich. The algorithm is not as complex as the optimization and scheduling algorithm NASA uses to arrange the solar panels on the international space station, but both are algorithms. Google just came out with the new Brotli compression algorithm for the Internet.
First of all, does your brand have an algorithm? If not, what tasks does your brand need to accomplish and what are the series of steps needed to accomplish them? Perhaps writing an algorithm will solve the performance issue your brand is having or will impress your customers with your new algorithm-designed solution. It’s a worth a try.
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Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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