| What are 33% of USPS Shipments? |
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By: Cindy Wendland |
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 Answer is...We have a great relationship with our local post office. Actually, it is the postal worker that we love. He is friendly. He is fun. He is super helpful. It is not even the post office in our city. Milwaukee suburbs are not large, so within a small amount of miles and short amount of time, we find ourselves in other suburbs. We visit this particular post office because the workers are so nice. At Christmas time this postal worker helps me select the best shipping package and method. Today, he helped me select the best packaging for our son’s care package.
While he was helping me pack up the homemade treats for our college freshman, he shared this startling statistic. One-third of the USPS shipments at his location are care packages. You’ve got to be kidding me! How wonderful is that! We know that we have been looking forward to sending care packages almost as long as our kids have been in school. Now that our oldest is in college, the fun begins. We didn’t realize so many others shared our excitement.
Our helpful postal worker pointed out which boxes should be used for heavy baking treats and which envelopes work best for lighter delicacies. Last week we sent caramel corn. That package was probably the lightest our packages will ever be. This week (hopefully he won’t read this blog until after the package arrives, or at least not until his homework is done) we are sending Rice Krispies treats and candy corn. Again, this treat is light weight. When we send desserts that have flour in them, the weight will go up and we will need to use the “cram in all you can” boxes our favorite postal worker provided to us.
We hope to impart some good PR for postal workers. We also have to say how important customer service and relationships are to loyalty and business. We will drive past three or four other suburban post offices just to go to our favorite one with our favorite employee. This blog could have been written about the huge market opportunity to sell care packages. Turns out several companies have already saturated the market, such as carepackages.com and hipkits.com. We think the special touch from home is what the care package should be about anyway. Hope all those college kids enjoy their care packages!
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Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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