|Old School Rides for New School Kids
By: Emory Brown
When you think about cars for kids these days, everyone thinks Power Wheels. You know — the mini pink Mercedes Benz or the tricked-out Cadillac truck. I’m mean, it’s serious. When my niece was four years old, our next-door neighbor’s grandson, who was five, came by to pick her up in his Benz truck. Crazy, but cute!
Yet, for some parents and designers in the world, there’s nothing like nostalgia; history woven into the present. And Sirch, a push car manufacturer, is giving kids and parents alike a car that runs on good old-fashioned fun.
The Sirch Max Push is a beautifully designed push car. It’s not metal. It doesn’t have a fancy replica body of some top-tier car brand. It’s simply four wheels, a wooden body, and a handle used for steering around corners or riding in circles. It even comes with a two-wheeled trailer so kids can haul their toys to their homies' for a “Play Date.”
So what was the strategy for designing a push car that is made of wood? It was toddlers; brilliant little ladies and lads who needed a cool ride to get around on. Designed by Wolfgang Sirch and Christoph Bitzer, the Sirch Max Push is a beautiful addition to any kid's toy collection. It even makes mothers feel they’ve achieved a certain level of chic by purchasing it, because it’s simply beautiful German craftsmanship. Plus, it doesn’t leave marks on Mom’s wooden floors, which is marvelous, darling for mommy and the little ones.
Sirch is literally carving out a place for its brand in the marketplace. Push on, Sirch Max Push. Push on...
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.
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