| Who is the Champion For Your Brand? |
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By: Cindy Wendland |
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 We read the grave story of ovarian cancer, the silent killer of women, on Yahoo Health. The story states that in the 40 years since the war on cancer began, little change has been made in the survival rates for women who have ovarian cancer. The five-year survival rate for breast cancer is 90%. The five-year survival rate for ovarian cancer is only 45%. Why is there the difference? Perhaps it is the champion behind breast cancer.
Most people know the name of Susan G. Komen. She became a household name when her sister, Nancy Brinker, promised her that she would fight to find the cure when Susan learned she had breast cancer. Nancy Brinker has made it her life’s mission to elevate the cause of breast cancer research and the search for a cure. She has done a phenomenal job in raising awareness. How many of you wear pink at some point in support? The benefits of her (and her team’s) tireless efforts do carry over into other areas of cancer, but it appears that each specific type of cancer needs their own champion. And, for that matter, every brand needs a champion.
Some people are paid spokespeople, like William Shatner, a celebrity who has done an amazing job for Priceline. However you accomplish finding your champion, every brand needs one.
(We applaud the significant efforts of the many great people who are working hard to elevate the need for research and fundraising for ovarian cancer – Valerie Goldfein, Bethany Diamond, Jenn Sommermann, and Mindy Gray to name a few. We can all learn lessons from each other about championing a cause and a brand.)
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Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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