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Halloween is Going to the Dogs
By: Cindy Wendland
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At a recent trip to the pet store, after wandering through all the aisles, we stumbled upon a dog food display. But it wasn’t any regular dog food display; it was Halloween dog food. There have been Halloween dog costumes for a long time. It looks like now they can have Halloween doggie treats too!

The two Halloween products we saw for dogs were Greenies Pet Treats and Dental Chews and Blue’s Boo Stew and Boo Bites. Very clever. Pet food companies know that dog owners like to spoil their pets. They know that dog owners like to have fun with their animals. They know that marketing special holiday items will be of interest to pet owners. With the pet food market over $20 billion in size, manufacturers are wise to introduce products that appeal to pet owners.

The Greenies Pet Treats display featured a dog in a pirate hat with the phrase “There’s no trick to this treat.” It was fun and attractive. Blue’s is an organic dog food company that makes dog food and dog stew. It is normally called Blue’s Stew, but for Halloween, they call it Boo Stew. Very cute!

Dog owners who want to have their pets participate in Halloween can buy them some Greenies Pet Treats or Boo’s Stew. They can feed it to them once they are all dressed up in their doggie costumes. A simple re-marketing of an existing product is not expensive, but can capture a nice amount of sales leading up to Halloween. Brilliant!

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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