The New Place for Men’s Clothing

TalentZoo.com | Beyond Madison Avenue | Flack Me | Digital Pivot

Archives | Categories

By: Cindy Wendland

The latest “must have” clothing for teen girls and fashionable women comes from yoga-inspired athletic apparel company Lululemon. They are a Canadian company that opened three stores in Wisconsin in January of this year. You won’t find their name on the outside of the store. They have just their logo displayed. This is what Disney does. They are also known for the bags in which they put your purchases. These bags are a high-quality vinyl-type bag covered with motivational sayings. All that makes me like them. Then, unbeknownst to me, they also have men’s clothing in their store. The men’s clothing is nice, soft, and high quality along with free alterations. Hmmm, this might be the next cool place for quality men’s clothing.

Lululemon positions themselves as a company that sells beautiful yoga and running clothing. While I waited for my daughter to try on some items, I wandered the store and found some really nice men’s clothing. Even though we tell our small children “Don’t touch” when we go in stores, that is the first thing I usually do. I wanted to touch the men’s shirts and was surprised and thrilled when I realized how nice they felt. The styles are classic. The colors are muted. The quality is apparent.

The Lululemon website categorizes the men’s clothing as sweat, post sweat, and no sweat. This is a clever marketing breakdown. It makes the clothes crystal clear based on when you use them. Men say they like simple, and this is a simple presentation.

It seems like we have found a nice store for shopping for the whole family. Active females that can afford high quality clothing will love this store. Men who appreciate simplicity and quality will love it too.

blog comments powered by Disqus

About the Author

Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.

Beneath the Brand on