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Almost Makes You Like Tommy Hilfiger Again
By: Cindy Wendland
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Thanks to one of our friends for sharing the new face — and body — video of Tommy Hilfiger’s underwear collection. For those of you who follow tennis, you will find none other than Rafael “Rafa” Nadal as the new spokesperson for Tommy Hilfiger. Quite a teasing and tantalizing video.

Here is some background about the new spokesperson for Hilfiger. Nadal is a left-handed Spanish professional tennis player currently ranked eighth in the world. He performs best on clay courts and has come to be known as “King of the Clay.” He is currently in a slump and is heading to the U.S. Open, where it is hoped he will win a major title this year. Commentators in tennis suggest he needs to change up his coaching. He has alluded to that not being a direction he will pursue. Perhaps the Hilfiger endorsement will be what he needs to start winning again.

There is something sexy about dark-haired, confident Spanish athletes. Nadal is in amazing shape, but who would expect less from a professional tennis player?! While many of us watch him play tennis and cheer him on, those at Hilfiger saw something different. We are glad they did. It is a pleasure to watch, and if good-looking men help to sell underwear, this commercial should do it!


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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