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Condolences to Justin Wilson's Family
By: Cindy Wendland
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America loves its sports. We are passionate about our teams, our players, and our athletes. We feel like they are part of our family. The sports brand and marketing people do a tremendous job drawing us in and connecting to us. Sometimes we forget about the human fragility that exits in sports and life. We enjoy the rush and adrenaline, the victory and defeat, and forget that real people make up the teams and athletes. Now we feel the hurt with the passing of Indycar driver Justin Wilson.

My father loves Indycar racing and got us interested in it. We had the privilege of taking part in the opening ceremonies for the Indy500 in 2011. It gave us a new perspective on the races and a deeper appreciation. We are saddened for the sport, fans, team, and family of Justin Wilson. He died Monday after suffering severe head injuries at Pocono Raceway.

The comment is usually made at funerals that it is sad that it takes such an occasion to bring people together or cause us to take a look and re-evaluate our lives. It is our hope that Justin Wilson will be remembered for the good man and good driver that he was. It is also our hope that everyone will be a little kinder, a little more compassionate, in both our lives and our marketing and branding.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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