| General Mills Puts Leah Still’s Face on a Wheaties Box |
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By: Cindy Wendland |
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 To be featured on a Wheaties box is a great accolade for an athlete. General Mills started the tradition of putting athletes on the front of their cereal box back in 1934 to coincide with their slogan, “The Breakfast of Champions.” Since that time, many athletes have been featured. Recently General Mills made a commemorative box featuring a pro football player’s daughter, Leah Still.
Devon Still is a defensive lineman for the Cincinnati Bengals. His daughter Leah Still is undergoing cancer treatment for stage 4 pediatric cancer. She has been courageously fighting this cancer and is currently in remission. As a personal gift and as a tribute to the courage and strength of this little girl, Wheaties made a commemorative box featuring Leah.
General Mills may not put the box on store shelves, but they did delight a little girl, her friends, family, and the general public. What a good positive gesture for General Mills to make with Wheaties. The news has spread easily with the help of social media. Leah Still’s father is a football champion, and Leah is a champion for the way she is fighting cancer. How great to have some nice positive marketing in the news.
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Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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