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Public Transportation of the Future: Hyperloop
By: Emory Brown
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It’s faster than a bullet train, faster than a speeding bullet, yet it’ll have the comfort of riding in your trusty old Ford. Hyperloop and a team of the world's best tech companies are working to change the way we experience locomotion forever.

Elon Musk of Tesla Motors is an innovator — to say the least. His idea to pioneer a transportation system that will revolutionize the speed at which we travel is coming true. Known for building companies like Zip2 and PayPal, his venture with Hyperloop is just another extension for creating services and products that soon become stellar brands.

The Hyperloop transportation network is a system of aboveground tubes that will span hundreds of miles to deliver people to their destinations at damn near supersonic speeds. Public transportation as we know it will probably cease to exist as cities around the globe begin to install this baby to replace the subway systems. What will happen to our subway artists who can’t sing that fast? Probably, by then, we’ll be swiping our debit cards to give donations to struggling artists…but that’s another post.

Currently, Hyperloop is working to create a prototype that will span five miles; the idea is to build a system that runs between San Francisco and LA. With construction partners like NASA, Boeing, SpaceX, Oerlikon, and Aecom. I’m sure these guys can pull it off.

The real question for us marketers is: What is the pricing strategy behind this innovation? What’s the price point for what can be perceived as a luxury travel option? The Hyperloop will run at 760 miles an hour all day, but we may soon be paying for speed travel in various increments, which will lead to a promising new industry where one business will dominate cross-country travel until competitors start to infiltrate the space.

The future still remains to be seen, but I will tell you that it’s going to be hard to watch a blur that has the potential to become a mega brand. Welcome to America, Hyperloop.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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