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NatureBox Thinks Outside the Box with Podcast Ads
By: Justine Huffman
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You can’t sell anything to an audience of zero. Everyone isn’t wild about TV and radio ads, so what’s a retailer to do for promoting? Become sponsors in exchange for ad space on podcasts.

NatureBox, a healthy snack subscription service, utilizes podcast ads to generate hype for their unique treats. Instead of purchasing ad space on non-streamed webcasts that are all about nutrition, the company goes beyond that niche, having ad time on various podcasts.

The Church of What’s Happening Now with Joey Diaz, Zen Commuter, The Adam Carolla Show, Comedy Bang Bang, and The Thinking Atheist are just a few podcasts that NatureBox sponsors. Each podcast host delivers ads for NatureBox in their own way. All have different podcasting formats, categories, and activity levels, yet they all share in promoting the nutritionist approved snack producer.

By backing wide-ranging non-streamed webcasts, NatureBox is building its customer database on a greater level. By not solely aiming at health-based shows, the business has more reach, which, in turn, will increase the receipt of a massive return on their sponsorship investments.

According to a study by Edison Research Study on the Podcast Consumer, podcasting is on a yearly uptick, with one in five adults claiming to have listened to at least one podcast a month in 2012. That’s a lot of prospective ears to lend to advertisers!

When it comes to advertising, NatureBox is anything but inside the box.


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About the Author
Justine Huffman is an indie author, poet, and graphic artist residing in Delaware, USA. When she's not unleashing her creative powers, she enjoys reading humorous fiction, dining at local seafood eateries, and daydreaming. 
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