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Did Ford Just Make it Safe to Text and Drive? #FordSync
By: Emory Brown
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When you talk about texting and driving, you think that’s a no-no. From television commercials to radio ads, there are warnings everywhere about texting and driving. It’s kinda like the old “This is your brain on drugs” ads. You see the text sent, then you see the end.

Now, the fright fest is over thanks to Ford’s new SYNC.

Yes! Free at last. Free at last. Text all text messages! We are free at last! The SYNC has landed. You can get your text on while you roll. Ford has done what great products do best — solve a problem or fulfill a consumer’s need. The SYNC has done both. No more staring down at the phone or peeping right and left as you try to text. SYNC lets you use your voice to make a call, listen to music, and select apps. Most importantly, you can get your text on. The SYNC reads your messages out loud. You can pick pre-programmed responses with a touch of a button and even customize your own.

This is freedom from moms’ and dads’ worries, freedom from traffic laws, and freedom to be safe while texting a friend, and that’s the best part of all. 


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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