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Insider Tips on Back-to-School Strategies
By: Cindy Wendland
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School is beginning soon. For those students living in the south, it will be starting in about two weeks. Those children living in the north have anywhere from 3–4 weeks remaining of summer vacation. Back-to-school shopping is in full swing. Shoppers are being inundated with messages on how to shop smarter. Are you following those same tips in-store for your brand?

Use coupons. Are you offering interesting coupons that will make a shopper buy? It would be nice if the items on coupon were on our school supply list.

Make a list. Do you offer shopping assistance in-store that lists what the typical boy/girl will need that year for clothing? This may encourage extended accessory purchases. What about a list of must-have trends for the season?

Buy in quantities. Can you offer quantity discounts, buy one get one, or other discounts to encourage multiple purchases? What about shopping with friends? If two families shop and buy together, is there an extra discount?

Look for value. Consumers want a deal and are heading to discount stores. Offer them value with special pack sizes or discount pairings. Offer a discount if they buy the whole outfit as it is displayed.

Back to school is an exciting time for both merchants and shoppers. Employ strategies that match what the customers want and you both win.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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