| Are Naked Crackers Sad? |
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By: Cindy Wendland |
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 We just saw the billboard “Naked Crackers are Sad.” We love personification and how it makes ordinary things come to life — crackers. Those things can have emotions once they are “living” — being sad. We never realized that crackers were sad without cheese, but that makes sense. Eatwisconsincheese.com, the website for the Wisconsin Cheese and Dairy Board, will provide lots of ideas to make those crackers happy.
We come from a family that loves cheese and loves Wisconsin. Our great-grandmother came over from Switzerland to meet her husband and help him make cheese. So from that point forward, we all inherited a certain taste for cheese. We eat cheese alone, we eat it on apples, we eat it on sandwiches, and, of course, we eat it on crackers. Now that it has been brought to our attention that crackers are naked, we are happy to help and cover them tastefully with cheese.
The message is fun and should help all of us eat more cheese. Most of us are altruistic and want to help others. We like to see people and people-like things happy. If all it takes to eliminate sadness is to add some cheese, what a slam-dunk to do our good deed for the day. What a great marketing message, and all it took was four words!
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Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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