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The Volvo Brand is Synonymous With Safety
By: Cindy Wendland
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When you think of Volvo, do you think of a safe car? They have done a great job over the years making the name Volvo synonymous with safety. So, it is a natural extension for them to develop a new child car seat that is safe and built into their car.

The Volvo concept car has a child car seat built into the front seat. It swivels and then allows the rear-seat passenger to see and attend to the child. The concept car is upscale and intended to be driven by a chauffeur, so keep that in mind. Even if it was driven by a family member, the premise behind being able to be attentive to the child in the car seat is very nice. Parents currently use gadgets and mirrors to help see the child behind them in the rear-facing seat. Many times we have pulled over to make sure the child was safe because we just couldn’t see him. This new configuration in the concept car puts the child in plain sight. We are not sure if the seat swivels to the driver but that would help if there was only one other passenger.

One question being raised is about the safety of the car seat since the seat is located in the front. In Volvo’s cars and in most European cars, there is the option to turn off the passenger front seat airbag. Once it is off, the child is no longer in danger if there was a crash. Actually the child will have the opportunity to get the full attention of the rear seat passenger, which is better than the current situation.

Putting the child in the front with the airbag turned off may also eliminate the problems of leaving children in hot cars. It would be much harder to forget to take the child out of the car when the child is sitting right next to you. So, Volvo and their mission with safety may have a great new idea on their hands!

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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