TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Get Down with thredUP
By: Justine Huffman
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
thredUP is an online pre-owned clothing shop for women and children, headquartered at the home of the Golden Gate Bridge. Founded in 2009, thredUP aims to provide superb second-hand attire by popular brands, while saving people time and money, along with the planet. The company wants you to be green while saving green in the process!

The practice of selling recycled clothing decreases the use of textile factory output, which also helps the planet. If customers choose to ditch their clothing, thredUP provides their own return bags, free of charge, and will issue payment(s) on your well-conditioned wearable items. Online stores provide the convenience of saving gas, time, and the energy required or shopping in-store. What’s better than looking good for less, feeling great about doing your part for the Earth, and making some extra clams with little effort?

The social media accounts (currently Facebook, Pinterest, and Twitter) of thredUP boast enthusiasm for green living, kid-centric topics, style, and content geared towards multifaceted modern women.

Along with thredUp’s website, the overall feeling the brand communicates is fun, bright, carefree, and fashion-focused. The only drawback of the website is that new visitors are practically forced to sign up before virtual window-shopping.

Some less-than-savory comments by Facebook users on thredUp’s page portray the attitude of this ongoing “virtual velvet rope,” which has become popular with a lot of new websites. One commenter stated, “Not getting involved in Any site that requres you to join or give info before you see the site. Thats just ridiculous!” and another, “I can't look at your website unless I sign up with my email address or on amazon or facebook? No thanks!!! You want people to shop???? Let people look at the website!”

If thredUP doesn’t change its sign-up policy, it may risk losing potential customers. Then again, this could be a part of the company’s strategy to target specific clientele. By having access to users' social media profiles and emails, the business can market itself on a greater scale.

Well played, thredUp. Well played.


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Justine Huffman is an indie author, poet, and graphic artist residing in Delaware, USA. When she's not unleashing her creative powers, she enjoys reading humorous fiction, dining at local seafood eateries, and daydreaming. 
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top