| I.N.C. Clothing at Macy’s is Our Staple |
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By: Cindy Wendland |
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 Our favorite brand at Macy’s turned out to be their private label brand. “I.N.C. International Concepts is a lifestyle brand that brings runway-inspired fashion, accessories, handbags, bedding and bath essentials to style-minded consumers.” We like being grouped in the style-minded consumer category, but had no idea the cool brand we enjoy wearing is Macy’s creation.
For some of us, finding clothing that fits is challenging at best. While you may scoff that clothing that fits me is in the juniors department, so why complain, it is not appropriate for someone in my age group. When you find clothing that fits and is age appropriate, you tend to buy more of it. This is the case with the I.N.C. brand at Macy’s. We found some nice tops with fringe, some cute holiday tanks, and some lacey tops. They have been the staple of our summer wardrobe.
For Macy’s, the wonderful part of I.N.C. is that you can only find it at Macy’s. The wonderful part of I.N.C. for us is that the buyers and designers continue to produce some inspiring pieces. We know we can find pieces we like in the I.N.C. section at Macy’s. When consumers feel this way, the private label brand is performing well.
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Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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