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Is The Iran Nuclear Deal About Economics?
By: Cindy Wendland
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The United States and five world powers reached a deal with Iran on nuclear arms. Many of us, or maybe just a few of us, thought the deal was about safety and security. Yet what you’ll read in the press is all about the economic impact of this nuclear deal. What was really being negotiated?

Our view on politics is like that of Switzerland — neutral, neutral, neutral. We observe from a distance and do not engage in debate. Perhaps it is our naiveté that surprises us about the nuclear arms deal. Did you all know this was about economic growth? Is this how countries impact their economy? Too bad Greece wasn’t in a position to turn its economy around through threats. They might have saved themselves a lot of money and misfortune.

According to one analyst, the deal could unlock $100 billion of Iranian money that has been locked in foreign bank accounts. It could pave the way for financial, energy, and commercial sanctions to be lifted. The Iranian economy could grow 7–8% annually. Oil exports from Iran could be doubled. Foreign investment could be invited into the country. Of 80 million residents, 66% are under the age of 30. U.S. brands are currently smuggled into the country and could become available to more consumers. Iran may also be replacing 400 jets over the next 10 years. Automakers are reestablishing ties and U.S. automakers used to be popular choices. There are incredible marketing and branding opportunities here.

It is said that money makes the world go round. Who knew that nuclear could be good for marketing?


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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