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20 Things About Your Brand
By: Cindy Wendland
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The 4th of July holiday has passed, but the patriotism remains. Our fondness for our flag is rekindled, and our pride in our stars and stripes stays stronger through the year. This holiday reminded us of a Yahoo story by Courtney Subramanian on “20 Things You Only Understand About America After Living Abroad.” We loved the article, and it made us think what a great exercise it would be for brand managers to develop 20 things about their brand.

Sometimes you don’t appreciate things until they’re gone. Subramanian’s article talks about unique aspects of America you appreciate after missing them. Some of the 20 points: The U.S. is terrible at coffee but great on portions and pours. Our credit cards are medieval and our land mass is huge! Our public transportation stinks and Halloween is an American holiday. Our airport security is much stricter than others, and our customer service at restaurants is amazing. The list goes on and on and is quite interesting.

What would you say about your brand after not being immersed in it for a while? Are there amazing parts and stinky parts? Are there unique parts and hum-drum parts? And then, how can you change that experience? Some of the points make America what it is, and the same could be said for your brand. Don’t change those. Yet, it is an interesting exercise, and you might find inspiration that leads to brand growth and expansion.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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