|Needle in the Haystack: Hayneedle.com
By: Cindy Wendland
We just received a mailer from Hayneedle.com. It was an 8½” x 11” nice card stock folded in half, with that wonderful sticky, peel-off glue sealer. The outside was a patterned two-tone blue. Peeling it open revealed a colorful, full-page hammock ad, creative copy, and 10% off card. It was lovely, but who is Hayneedle.com?
Perhaps you all know about Hayneedle.com, but we didn’t. At least, we were unfamiliar until this mailer. The Hayneedle name is creative, for it conjures up the image that they will help you find the needle in the haystack — for all products home related. One of their billboards states that if they don’t have it, it might not exist. Haystacks always make us think of Gaugin’s paintings. But a needle in a haystack is an idiom describing something really hard to find. Pairing the needle with the hay right in the name immediately tells us they have what’s really hard to find. The mailer and the name intrigued us enough to find out more.
Turns out Hayneedle has existed since 2002 and is in the top 100 online retail sites. They started out purchasing Hammocks.com and grew from there. They list some fun facts on their website, including the names of the colors in their logo and the number of frosted cookies and dilly bars they eat a year.
We’ve been interested in outdoor daybeds, so decided to give the site a trial run. We were impressed by the variety, prices, and designs of the daybeds they featured. Hayneedle may actually be able to help you find the needle in the haystack.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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