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Is Whole Foods Selling Sweet Lies?
By: Justine Huffman
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Sugar has many monikers. Sucrose, aspartame, sorbitol, isomalt, saccharin, and maltodextrin are a mere few. Some are naturally derived, while others are artificial. However, the negative effects either type of sugar can cause when overly consumed are real, hence the recent side-eye consumers are throwing at Whole Foods Markets.

According to Take Part, in April a class-action lawsuit was filed in Missouri against the world’s leader in natural and organic foods. The plaintiffs in the lawsuit claim that Whole Foods isn’t telling the whole truth when it comes to evaporated cane sugar, which is an ingredient in some Whole Foods items. The accusers are citing false advertising as the basis for their lawsuit, since they believe evaporated cane sugar is being pushed by America’s favorite natural food supermarket as a “healthy” sweetener when it’s anything but.

Whole Foods insists that there has been no foul play on their side; that the allegations of the suit are false. They’re standing by the fact that evaporated cane juice is indeed a sweetener, but not a sweetener of mass destruction.

Let’s give this round to Whole Foods. If we’re to believe that all evaporated cane sugar is indeed sugar, then why attack a major company for listing honest ingredients? Perhaps unawareness of the sugar-making process is to blame.

All sugar, via sugar beet or sugar cane, as stated by the Virtual University of Pakistan Network, involves a process where extracted juice is evaporated in order to produce sugar crystals.

Let’s not sweat the sweet stuff. All sugar is good sugar — in small doses.


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About the Author
Justine Huffman is an indie author, poet, and graphic artist residing in Delaware, USA. When she's not unleashing her creative powers, she enjoys reading humorous fiction, dining at local seafood eateries, and daydreaming. 
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