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How Will 100 Years of Fashion in 2 Minutes Make You Feel?
By: Cindy Wendland
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Designers, what happened to our fashion? Mode Fashion magazine put out a two-minute video showcasing women’s fashion over the last 100 years. A model is dressed in the style of the day from 1915 to 2015. It shocked and saddened us. Take a look for yourself.

Maybe it’s because my oldest child is leaving for college this fall (only five weeks away) or maybe it’s because another birthday is on the horizon for me and I’m feeling old and re-evaluating values and character. Whatever the reason, watching this video made us pine for some elegance and glamour of the olden days. The gloves, handbags, hats, and dresses made women look and feel (I imagine) so feminine and pretty. Now we wear holey jeans that are big in the waist and take selfies. It’s sad.

What does this have to do with marketing or branding? It’s longing for times gone by. It’s an opportunity we wish someone would highlight and make into a trend. We have such beautiful fabrics now that the styles from those early days could be recaptured into really comfortable clothing. The video also showed how fashion makes us feel something. We could identify with the various years of styles and either liked them or disliked them. We felt good or we felt bad. Fashion can do this for us. 

The video made us feel something and showed how times change. Tracking your product over its lifespan in a short video is a good marketing activity for many products. If you use it for a promotion or just to chart change, it can be worthwhile.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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