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Should Your Brand Be Used For Good or Evil – Rihanna?
By: Cindy Wendland
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Rhianna has a new fashion line called $chool Kills. It is starting out to be an accessories line and then will eventually move into clothing. Rhianna is known for fashion, so this is a natural progression for her. She is also known for not caring about the example she sets. $chool Kills is a horrible brand name to use considering the problems we have with violence in our schools. So this makes one wonder rhetorically, should a brand be used for good or evil?

Corporate America gives awards to companies that are socially responsible and environmentally friendly. Individual awards are given to people that make significant contributions toward peace or innovations in their field. Progress and achievement are rewarded. Yet not everyone puts their best foot forward. Not everyone is an upstanding citizen or a good example to follow.

Rihanna is 27 years old. She is young. Role models and examples may not be important to her now. But when her future children are schoolage and she thinks about their future, she may have a totally different vantage point. People have the right to their own opinions and form of expression. It just becomes a problem when it affects other people negatively. 

Instead of naming her brand $chool Kills, how about $chool Rocks or $chool Hope or $chool Future? With her celebrity presence, she could do so much good in getting children to stay in school and do positive things in school. She chose differently. So when the next school gunman says, “Rihanna made me do it!”, will she be held accountable?

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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