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Is Your Brand Predictable or Adventurous?
By: Cindy Wendland
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Some brands pride themselves on predictability – Lexus for example. Other brands build their name around being adventurous and exciting. Magical Mystery Tours is one company that builds sales on providing something unknown to its customers – the final travel destination.

Magical Mystery Tours specializes in mystery trips. To purchase a mystery trip, you provide to the company your desired travel dates, desired travel budget and complete a survey providing likes and dislikes. They take it from there based on your level of adventure. Some people get three trips from which to choose. Most leave it to the company to decide and find out where they are going the week before they leave. Some people actually wait to open the information at the airport to find out their final destination. 

This kind of travel is not for everyone. Some people like to know every detail and have it planned out precisely. For some people, that kind of travel is stress-free and allows the traveler to relax. Some people find that too boring and want the excitement of the unknown. Magical Mystery Tours is for that group of people.

The company provides 6 reasons why you should consider a mystery trip. Reason #2 hits home. “There are awesome destinations not even on your radar. The world is such a big place. If you have the opportunity to travel and can afford it, it is great to explore more on our planet. Magical Mystery Tours will help you get there easily.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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