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Land Rover Pothole Finder
By: Cindy Wendland
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Jaguar Land Rover is developing a car that can detect potholes and missing manhole covers. The information is uploaded in realtime to the cloud and then can made available for others to use. The technology is interesting. Would it make someone buy a Land Rover?

We once bought a car because we wanted the handheld sewing machine you were given for the test drive. We never intended to buy the car, but the dealer worked up a price we couldn’t refuse. The handheld sewing machine never did work right, but that’s beside the point. We did love that car. We almost bought another car because the back could turn into a picnic table. We learned from the first transaction and didn’t pay attention to something that really wasn’t related to the car.

Is this information regarding road conditions really a selling point for the car? We’re not sure. It depends on how far the technology extends. A friend of ours had serious damage done to his car when he drove over a hole in the street because the manhole cover was missing. It is important to have this information, but it seems it could be made available some other way. Some pieces of information we would love to convey to other drivers would be valuable, too. We have always wanted a way to communicate a message to the car beside us on the freeway when we notice their tire is low or their wheel cover is loose. We would love to notify the proper authorities when there is roadkill on or beside the road.

There are many pieces of information that would be valued to a driver — potholes and missing manhole covers among them. Instead of making it available by car manufacturer, it seems to relevant to make it available to all automakers. That seems to make more sense, but then we’ve been told we are idealistic.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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