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Lane Bryant to Victoria’s Secret: #ImNoAngel
By: Justine Huffman
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Five months after Victoria’s Secret's ad for their “Perfect Body” campaign was released, Lane Bryant came out with their own ad campaign in opposition: “I’m No Angel."

The home of the Perfect Shape bra got slammed for insinuating that their slim-bodied models were the ideal image of a “perfect” body. This isn’t the first time the company has come under fire for promoting unsavory archetypes. In 2012, Victoria’s Secret drew mass criticism for releasing an Asian-inspired lingerie line that missed the mark by playing on Asian stereotypes.

A slender body may be desirable to some, but not all. That’s where Lane Bryant comes in, showing that women with curves are as alluring as their thinner counterparts.

Lane Bryant’s “I’m No Angel” ad displays a group of diverse women, all from different ranges of the plus-size scale, wearing varying styles of tasteful lingerie. The ad is in black and white, giving it a sensuous and sophisticated appearance.

While we can continue to applaud the success of Victoria’s Secret, who’s been in the biz for nearly four decades, how long should society accept their skewed ideals of beauty? Will the company ever include plus-sized models in their print and online ads?

Perhaps it’s unfair to expect an immense corporation, like that of Victoria’s Secret, to target and include other demographics in their campaigns. Perhaps we shouldn’t police everyone’s notions of beauty.

Within the greater conversation of human aesthetics, we, the people, bear the weight of what’s inclusive and exclusive where the topic of body image is concerned.

In the real world, all women aren’t shaped like Kate Moss.


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About the Author
Justine Huffman is an indie author, poet, and graphic artist residing in Delaware, USA. When she's not unleashing her creative powers, she enjoys reading humorous fiction, dining at local seafood eateries, and daydreaming. 
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