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No Kissing in the Backseat of My Volkswagen
By: Cindy Wendland
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Volkswagen is using an interracial ad to market its Tiguan. The couple is dressed for the prom and the girl’s father is driving them to the dance. The male is white and the female is black. We’re not sure why there are so many comments on the actors of this commercial, because color of skin is irrelevant. The only time Volkswagen customers should care about color is when they are choosing the paint color for their new car.

After watching the ad, it is a sweet commercial. The couple appears to feel awkward, so the father drives around curves to cause the boy and girl to brace themselves. Their hands then touch and they hold hands. As they go for a kiss, the father accelerates to push them back in their seats. When they walk into the school, the father honks the horn as the boy slides his hand too far down her back and then quickly back up. The tagline is: “Tiguan — the SUV that puts you in control.”

The Tiguan looks like a nice car. The handling seems good, and the vehicle is attractive. That’s really all we should be talking about. Volkswagen specifically chose a white boy, black girl, and black father as the actors for what reason? To show they are sensitive to diversity? To show they cater to everyone? Or because they were the nicest-looking actors with the best facial expressions to communicate the message? Let’s go with the last one.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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