TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Flats or Heels? At #Cannesheels Film Festival It Does Matter
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
The Cannes Film Festival has turned away women from a red carpet screening that arrived in flats. (For those unfamiliar with shoe terms, flats are women’s shoes with low or no heels.) The attire is black tie/evening dress. If women weren’t wearing heels, they were not allowed entry into the event. This caused an uproar among women and rightly so.

The Cannes Film Festival is an international cultural event with the aim of encouraging the development of the art of filmmaking in all its forms. It began as a social event and grew into a legendary international event. Their brand is well known, highly acclaimed, and famous. But it is about filmmaking, not shoe height.

A chiropractor will tell you that wearing heels is bad for your back and your feet. A man will tell you that women’s legs look sexier in heels. Some women just naturally walk well and gracefully in heels. Some women do not walk elegantly in heels. Some women have foot problems or knee, hip, or back problems where the pain is exacerbated by high heels. It really should be a personal choice. The festival should focus on filmmaking and allow women to wear what works with their evening dress.

When women are cornered into a certain position for reasons that are arbitrary, they respond. Flats have been popular and now, after the uproar and disallowing entry of women wearing flats into festival red carpet screenings, the popularity of flats is gaining strength. Flats or heels? Who cares! Focus on the brand and the filmmaking.


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top