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Say Yes to Virginia Through Ben Duffys
By: Cindy Wendland
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The state of Texas was successful in their past efforts to woo businesses to move there. Now the state of Virginia is making their pitch for business in their state. Their website says, “With low operating costs, a pro-business environment, access to global markets and a skilled and educated workforce, Virginia makes it easy for businesses to say 'Yes' to more opportunities, more growth and more success.”

Yesvirginia.org details all the reasons why businesses should establish themselves in Virginia. In a training course years ago, we learned about creating Ben Duffys. They are the series of questions you think your customers will ask and their corresponding answers. These are shared with the customer during the sales process. Yes Virginia has really covered all the bases and their website is like a big Ben Duffy sheet.

They offer a Virginiascan tool to help you find the right location. They allow you to hear from other businesses located in Virginia. They offer a YesVA app. Their site breaks the analysis down into several components: Asset Rich, Pro-Business, Global Focus, Key Industries, and Tools & Resources.

The Virginia Economic Development Partnership is behind this Yes Virginia website and their efforts to bring in more businesses to Virginia. They are working to brand Virginia as business friendly and a desirable place to be. They promoted the website on YouTube, which is where we learned of it. It needs to be marketed like any other product, so that venue makes sense. YesVirginia.org is a good start.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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