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Glitter Bomb Shows That Many Ideas Are Valid
By: Cindy Wendland
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Sometimes we come up with a brilliant idea and others agree with its brilliance. Sometimes we come up with an idea we think is so far-fetched that we don’t even tell others. The point is that one never knows if an idea will gain traction until it is tried. Case in point is shipyourenemiesglitter.com.

An Australian had what he called the stupidest idea — mail an envelope of glitter to your friends/enemies. He put in a tiny amount of effort to create the concept’s website and made a big impact online. He was totally unprepared to fulfill the orders and ran into a few headaches as the glitter flew out of tiny openings in the envelopes. He sold the site a few days later and made a quick $85,000.

He had a few things working in his favor. His price point was low — $10. It was a unique idea. We have heard of people putting glitter on ceiling fan blades of their “friends'” ceiling fans, but not of sending people glitter. He didn’t spend any money on promotion so had little invested.

Sometimes ideas we expect will be received so positively have lackluster performance. In this case, an idea that wasn’t expected to amount to much had viral response. Having an open mind and doing some testing may turn those far-fetched ideas into something wonderful. Never hurts to try.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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