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Natural Hair Product Sales Are Soaring
By: Justine Huffman
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For ages, we saw a majority of black women appear in media with hairstyles heavily leaning towards the Eurocentric variety. Within the past two years, more black women have been appearing in digital, print, and television ads with their hair fashioned in its natural state.

This natural hair wave isn’t the first, though it seems to be outdoing the natural hair trend that was spurred on during the 1960s Civil Rights Movement in the U.S.

Atlanta Blackstar reported that sales for relaxers have decreased between 2008 and 2013, while the sale of natural hair care products, which include styling moisturizers and curl creams, have increased.

Popular black hair care companies that previously only catered to black women desiring to permanently straighten their hair have felt the pushback to their “regular” products during the current natural hair surge. Some have opted to go along with the trend by creating products for those who desire to maintain their natural coifs. Queen Helene’s Royal Curl, Motions Natural Textures, Luster’s You Be-Natural, and Dudley’s iDiversify are examples of mainstream black hair companies attempting to keep up with the current.

Established and new organic, eco-friendly hair companies that strictly cater to black, natural-haired women have become prominent and sought after. Carol’s Daughter, SheaMoisture, and Ouidad have been around for decades. Kinky-Curly, Curl Junkie, and Camille Rose Naturals are the new kids on the natural hair care product block.

Is the ever-growing presence of natural hair amongst black women truly a trend, or a beauty evolution? Numbers don’t lie, but time will tell.


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About the Author
Justine Huffman is an indie author, poet, and graphic artist residing in Delaware, USA. When she's not unleashing her creative powers, she enjoys reading humorous fiction, dining at local seafood eateries, and daydreaming. 
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