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Google’s ‘Project Fi’ Will Change Smartphone Data Plan Pricing
By: Cindy Wendland
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Google wants you online more often and longer. They are developing a new program, Project Fi, to make it easier for you to be on online. “Project Fi is a program to deliver a fast, easy wireless experience in close partnership with leading carriers, hardware makers, and Google users.” There will be no more dropped calls; no more not having wireless. Google will switch you from your cell carrier to wifi when it is available and back again when the signal drops. They are planning to do this for $10 per Gb and charge you only for the data you use.

When Google decides to do something, they do it big and they do it well. Cell carriers should be shaking in their boots and crying tears on their spreadsheets because their financials are going to look drastically different. If Google can offer a cheaper, better wireless service, other companies will have to develop something similar or lower their prices to keep customers. That is not going to make them happy.

Google wants people on their search engine and on YouTube watching videos. Project Fi is a way to keep people online longer. It’s a win for Google, but may be a big loss for cell carriers. Just like Sling did to build excitement, you can sign up to be invited to join.

Google is also using some new technology that we wish had been available before. With their SIM, you can access multiple networks and it uses a state-of-the-art cellular radio tuned to work with different network types. There are so many things available in Project Fi that you should read up on it yourself. The pricing, coverage, and technology are exciting. Project Fi could be groundbreaking.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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