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What You Should Tweet About
By: Cindy Wendland
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We’re sitting on the hard tile floor surrounding the high school swimming pool watching our children learn freestyle. We’ve known each other for years and are catching up. The topic turns to social media and one of us lights up and the other grunts and sighs. Composing social media messages is fun and exciting for those who like to write. For those who prefer number crunching or operations, it can be laborious. Here are some ideas to make it easier for everyone.

A local business can find so many things to tweet about. It’s really a matter of finding topic areas to break down “what to tweet about.” Some writers recommend big events, local cuisine, the weather, customer reviews, selfies, sharing the love, early-bird offers, competitions, local news, and conversation. For each business, some tailoring needs to happen. Our friend owns a restaurant. How can we come up with 20–30 ideas for her? It’s simple.

First, talk about the heritage of the restaurant and the history of the recipes and sauces. Do one or two a month on this topic. Tweet about a new dish or create a new dish around an upcoming event. Ed Sheeran is coming to Summerfest in Milwaukee. How about Sheeran Spaghetti? It can be an eclectic blend of noodles, spices, veggies, and sauce that combines many Italian styles, just like his music combines many sounds. Then, there are the servers. There are some charismatic servers that make the meal special. A selfie with a customer and a little quip about their style of service and you have a fun tweet set to go.

How about the best drink made by your bartender or the favorite dish for each day of the week? We’re up to about 14 ideas. How about an interior shot showing the atmosphere or an outdoor shot showing the great patio? Specialty appetizers and desserts add more profit to the bill, so a few tweets about those would be helpful.  Add a few tweets about some specials and coupons and you have a month’s worth of tweets on a broad variety of topics. Creating tweets is about fun and creativity. For those who enjoy writing, the topics are endless. For those who enjoy the numbers, hire someone to do the tweets for you, and everyone wins.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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