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Pandora’s Emotional Blindfold Video Got Us
By: Cindy Wendland
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Marketing is based on emotional triggers. The best ads/commercials connect with you on some level and bring you to action. Around the holidays, we tend to see much more of this type of advertising. Going around on Facebook right now is a video Pandora created about the mother/child bond called “The Unique Connection.” It is incredibly moving.

Pandora put a group of children, aged three to nine, and their mothers into in a simple experiment. Each child was blindfolded and guided towards the group of mothers, and then had to find their own mother. The children mostly touched the hands, faces, and hair of the women as they tried to find their own mothers. The sweetness and connection exploded into heartwarming hugs and hisses when each child knew they had found the one and removed their blindfold.

We watched it — mother and daughter. My daughter, knowing it would make me cry, hugged me as we watched. She described how she would find me, and no doubt exists that she would have. Pandora is illustrating and honoring the strength of the mother/child bond. Pandora created a strong emotional trigger and their call to action is to have you celebrate this bond through a purchase of their jewelry. Well done.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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