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Jay Z is Adding Tidal to His Music Empire
By: Emory Brown
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Guess who’s back? Jay Z! Once again, he’s doing what he does best — distributing some of the hottest music on the planet. Yet this time it’s not just his music…it’s a universe of music from artists all around the world.

Tidal is Jay Z’s music streaming business, and it’s ready to take on the world of music. My question is, will Jay Z’s title be enough to make Tidal a hit among music streaming services? 

Music streaming isn’t a new industry, but it’s not an old one, either. However, the market is a little saturated. So what makes Tidal a viable player in the industry? Jay Z and his army of talent’s fans. It’s the classic move of taking an existing customer base and introducing them to a new product because they trust your brand enough to give it a shot.

Tidal is positioned as a “high-definition music streaming service.” Yes, the voiceover guy says this. It gives subscribers access to 25 million tracks. They even estimate that it will take a mere mortal 125 years to hear them all. I guess Klaus from The Originals will be a lifetime fan.

The great thing about Tidal is that it also has an editorial team that recommends music to users along with giving them exclusive content on artists through articles and interviews. Plus, users will always be up on all the new music.

Tidal seems like a really cool brand. If you go to the site now, you can hear Jay Z’s new album Glory. Remember what happened with the Jay Z and Samsung promotion? Through the roof! I think Tidal may be the next big streaming service if they live up to their brand promise of providing the best sound, which I don’t think will be hard, because Jay has been doing that for years.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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