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#SharkTank, #Tree-T-PEE, Johnny, and DeJoria
By: Cindy Wendland
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Shark Tank has attracted a lot of attention. Even our middle school is using the Shark Tank approach when the children are tasked with creating a new product. They have to pitch it to the other students, and those students ask questions and can choose to invest in the novel ideas. Johnny George recently pitched his Tree T-PEE on Shark Tank. We missed the show, but we did see it being shared on Facebook.

Mr. George is a citrus grower in Florida. He and his father worked together for 20 years, and in 1984 came up with a design to protect young trees and save water. Their Tree T-PEE allows a farmer to achieve a 30% increase in their trees' growth and allows them to decrease annual water usage from 25,000 gallons per tree to 800 gallons per tree. Johnny feels that every tree that goes in the ground should have a Tree T-PEE.

In the business world today, people have many factors to weigh when making their marketing and branding decisions. This company and this man wanted to help others (meet a need), but do so without gouging the buyer (customer relations). Many of the investors on Shark Tank didn’t want to get involved because there was little profit in the price of the product. One investor, John Paul DeJoria, was won over by Johnny’s character and worked the deal.

We like conservation products because our resources are limited. We like people who have passion for their product and their customers. And we really like kindness, exhibited by both Johnny and DeJoria. We think Tree T-PEE has the winning elements of a great brand. 

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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