TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Creating the Future of Design: Project Osmosis
By: Emory Brown
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Recently I went to a great event at the University of Illinois Chicago: a pioneering Design Youth Forum for high school students hosted by Project Osmosis. The theme for this year’s forum was STEAM, which is an acronym for Science, Technology, Engineering, Art, and Math. Through STEAM, they are pushing kids to new heights of thinking as they move toward creating generations of brilliant designers.

The forum at UIC was just one day, but Project Osmosis is a year-round program with Chicago Public Schools that teaches kids about various areas of design. For instance, one of the instructors was teaching architecture and game design. He recently designed a new restaurant in downtown Chicago and created a game that customers can play while waiting for their food. Can we say super cool?

I went to another workshop on industrial design, and the kids had amazing ideas. One student wanted to create a sock that warmed your feet when the weather got cold and cool your toes when it got hot; another example of STEAM. The list goes on and on. From fashion design to multimedia to everything else imaginable, the students experienced a wealth of knowledge about the design world in a matter of hours, all against the backdrop of UIC’s Architecture and Design facilities, which added more wonder to the day.

In addition to the Design Youth Forum, Project Osmosis also hosts an annual design competition — a project called Self-Portrait in which kids are encouraged to draw positive images of themselves — and the Osmosis Education Initiative. The organization is truly dedicated to creating the STEAM necessary to inspire the next generation of designers in Chicago.

Project Osmosis is a brand that will impact the future of branding merely by designing the marketers and designers we’ll one day hire to help our companies STEAM ahead.


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top