TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Happify: A Service to Stop Negative Thoughts
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Do you have Negative Nellies in your circle? Do you have gregarious, fun, crazy, always-happy people in your circle? Did you ever wonder why each person acts the way they do? They say it is a mix of nature and nurture, but it can also be trained. Happify is a service that attempts to do just that — stop your Negative Nellie thoughts and make you a happy person instead.

Happify says that “worrying is a waste of your intelligence. Through cutting-edge science-based activities and games you can triumph over negative thoughts, stress & anxiety. You can also gain confidence and improve relationships through personalized training created by experts.” That all sounds great.

Love the name. Spotify is a hot, well-known name right now for music. Happify is a trendy name that gets positive ratings just by sounding similar to Spotify. To get started, you answer a series of quick questions about your age, family, stressful situations, ability to bounce back, etc. Then you get to choose a privacy setting where you can decide if you want your profile and posts to be private or if you want to get encouragement and feedback from other Happify members. Well, putting it that way, we decided we wanted encouragement and feedback!

Next you receive a recommended track and are asked to spend a few minutes a day with it. Having already added meditation to our routine, this seemed doable. The goal is to have it become a habit where life feels better and more fulfilling and then you continue on your journey. You can even earn medals for completing activities, so Happify is gamified!

We subscribed and will begin our journey to become happier. We already read The Happiness Project and are reading Happier at Home by author and blogger Gretchen Rubin, so happiness is a topic of interest. The marketing of Happify is contemporary and appealing, with simple activities to improve ourselves, become happier, and — what was most appealing personally about Happify — their statement about not wasting intelligence. Perhaps the topic just resonated because of personal life issues. Since we couldn’t identify anyone in our circles without life issues, Happify will probably appeal to many.

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top