|Capture Your Share of the Big DIY Market
By: Cindy Wendland
When you have a home project to complete, you have two choices. 1. You can hire a professional to do it. 2. You can do it yourself (DIY). There have always been “handy” people who wanted and liked to do the projects themselves. When the economy tanked, more people became do-it-yourselfers and the market has stayed strong. What part of your business or brand can capture part of this $28 billion market?
A great website promoting DIY projects is DIY Projects World. The site promoted a project on Facebook that caught our attention. In Wisconsin, we like to joke we have three seasons: summer, fall, and winter. Spring usually seems to pass us by as we go directly from winter to summer. For that reason and because of the cold and long winters, we prize our summer and outdoor time. Projects like a fire pit or porch swing grab at our heart. We like to spend as much time outside as possible during our short summer season.
For those of us who are active and can’t stop moving, porch swings are great. There are many house designs that don’t allow for a porch swing. What a creative idea to put a porch swing on a self-contained structure AND put it next to a fire pit for added enjoyment. That way we can keep moving while we enjoy the warmth and beauty of a fire.
Companies and brands can get involved in the DIY market either through designs, materials, or execution. Whatever way you get involved, there is a lot of money being spent. Besides the profit motivation, you can also feel that you are contributing to happy times and relaxation — two things we all need.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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