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Effective Branding on Cars
By: Cindy Wendland
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We are driving around and suddenly we see a mobile pet-grooming van. Hey, that’s exactly what we’ve been hoping to find for our cats. We quickly grab a piece of paper and jot down the phone number and/or website. The finish is coming off the wheels on our truck. We see a truck drive by promoting a refinishing service for wheels. We jot down the phone number. Then, most importantly, we call the companies.

Advertising is designed to get the target market to take the desired action. We spend so much time in our vehicles that marketing and branding on cars has become big business. You can earn extra cash from brandyourcar.com and become a driving marketing message. You can have the car wrapped with a design. People will see your message all over town. These companies sometimes ask you to drive to an event as well to get additional mileage off of the car branding.

There are simpler ways to promote your brand on a car, and that is with the use of a car magnet. Printing companies can take your company information and put it on a heavy-duty magnet that can be displayed anywhere on your car, but typically on the driver’s side. It is a great way to let people know of your business, especially those you see quite often. When you are dropping off at school or going to an event, people will see your company information, which can lead to conversation and hopefully new business.

Consider a wrap or a magnet and promote your brand while you drive. Every extra bit helps.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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