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Death of the Commerce Energy Door-to-Door Salesman
By: Justine Huffman
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Don’t you just love it when you’re in the middle of making dinner, trying to keep your children from destroying each other, all while trying to digitally balance your checkbook, and the doorbell rings? On the other side of your entry door is a door-to-door salesman wearing a baseball cap and heavy jacket with a small red logo who asks you to bring him/her a copy of your latest electric bill so they can verify if you’re receiving specific energy benefits. Though you’ve explained to this salesperson that you receive paperless bills, and that you don’t have the time to print out your most recent bill, they insist it will only take a few minutes. You politely decline, the salesperson bids you good day, and offers to come back at another time. This is the Commerce Energy door-to-door sales method.
 
Americans have become a busy lot. Stopping to take a telemarketing call or chatting with an unexpected door-to-door salesperson is never a priority. You’d like to see if you’re saving money, but on your time, not on the clock of an uninvited guest.
 
Does Commerce Energy realize that their door-to-door sales efforts are not convenient for their residential prospects? Have they considered the possibility of not using archaic sales practices in a world where Twitter is an alternative news source, and Facebook is the hub of personal relationships? 
 
As society and technology advances, so should marketing and sales practices. Door-to-door sales should be replaced with eye-catching postcards, e-ads, and interactive social media posts for potential customers. 
 
Despite Commerce Energy’s innovation statement, they are not practicing forward thinking and applying progressive options. Not on the marketing and sales front.


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About the Author
Justine Huffman is an indie author, poet, and graphic artist residing in Delaware, USA. When she's not unleashing her creative powers, she enjoys reading humorous fiction, dining at local seafood eateries, and daydreaming. 
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