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I Am Generation Image by Nikon
By: Cindy Wendland
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Nikon wants to share pictures and photos and sell cameras. They feel the generation of 18–30-year-olds speaks through its images more than any other, so they sent a Nikon camera on a journey to help seven people with something to say make their mark. On their website they show you their stories, images, and statements.

Nikon’s approach is obviously to sell cameras. A great way to do it is to show people how others use it. Nikon featured their D750, a $2,300 camera, on a road trip through a generation of young people. It is an expensive camera; their next generation and a high-end camera. Nikon is attempting to persuade young smartphone users to upgrade to this camera and make their statement.

All the reviews state that it is an amazing camera. Many of us have traded in our cameras and solely use the cameras on our smartphones. Nikon is smart in their marketing by going after the younger generation. This group is savvy and very familiar with technology. They are at the beginning of their "make a statement" period in their lives, so the product is applicable. For us older people, we had cameras and ditched them for the ones on our smartphones. Younger people may be willing to invest in a high-end camera to capture significant periods of their lives.

If you have a new baby, go on a lot of trips, have kids in sporting events, or just like photography, the camera may be what you’re looking for. Nikon just has to convince that segment that the price tag is worth it. It’s for serious photographers.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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