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Duracell 'Quantum' Name Questioned
By: Cindy Wendland
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We love the ads on Yahoo Mail. Today we saw one for Duracell Quantum. Our children are older, so we don’t buy as many batteries as we used to, so somehow this product got past us. Who knew? We didn’t.

Two of the ways Duracell focused on reaching people was through football and disaster relief. Much of their Twitter conversation mentions how NFL coaches trust Duracell batteries to power their in-game headset-to-helmet communication. Duracell’s Quantum batteries also powered up the Super Bowl. We especially like Duracell’s Rugged Responder trucks that are part of their Power Forward Fleet. They drive to U.S. cities to provide disaster relief and offer batteries, charging stations, and Wi-Fi — helpful items during a time of crisis. The disaster relief part of their marketing was not well-known to us but good community relations.

The technology behind the battery is part proprietary compression process and part unique formulation of ingredients. They claim it packs more power into the same size battery. However they make batteries, it is great they can keep on improving them. We just like to open the pack, put it in the device, and expect it to work and last a long time.

The name is powerful until you realize what 'quantum' actually means. It means the smallest amount imaginable. When used with energy, it means the smallest amount of energy a system can possess. Yet when describing a computer, a quantum computer can do things regular computers can’t. Quantum has many meanings. Energizer has always stuck in our heads from the Energizer bunny commercials. Quantum hasn’t really stuck in our heads yet.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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