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OpenTable Wants a Cozier Relationship for Customers and Restaurants
By: Andrea Jackson
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The most memorable experiences occur during gatherings at Sunday dinner, midweek lunch, Saturday brunch, or a family breakfast. Nothing is more frustrating than trying to make reservations at a restaurant on weekends, holidays, or other special occasions and the phone rings and rings. By the time the hostess picks up the phone, it is too noisy to hear anything on the other end of the line. Upon arriving at the restaurant, the reservation is incorrect or the number of members in the party has changed and we are left waiting once more.

OpenTable, a popular online dining reservation service that allows its users to create and modify reservations instantly, recently revealed a new, more polished brand image that pushes for, and even encourages, warm and welcoming encounters. The overall voice and tone of the service is aimed to be inspiring, reliable, fresh, and current.

With the new changes, one could imagine more and more restaurants and bars jumping at the opportunity to establish a partnership with the company. This maximizes revenue for both parties.

Other items in the works are a redesigned website, a guest center, the ability to pay with the OpenTable app, and more.

In addition, OpenTable, already well-known among frequent diners and travelers, may have streamlined the reservations process with more eye-catching colors and designs, as well as a simplified user interface — both of which are key in a world dominated by apps on smartphones. As a result, customers can breathe a sigh of relief as hassle is minimized for the restaurant and the diners.

"We are here to celebrate the experience of dining out and nourish great relationships between restaurants and diners, both locally and globally," stated Scott Jampol, SVP of Marketing at OpenTable.

As OpenTable's new tagline states, "The table is just the start."

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About the Author
Andrea Jackson is a Speech and Debate Teacher and Florida native. With her Bachelor of Science in Public Relations and Master of Science in Global Strategic Communications, both from Florida International University, she enjoys keeping up with the communications industry and its latest advances. Her interests include public speaking, speech writing, copywriting/editing, and blogging.
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