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Say Hello to New MacDonald
By: Justine Huffman
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The war on our food is in full effect, with GMO enthusiasts and organic advocates paving the way.
 
Only Organic, a member of team pro-organic food, vows to educate the public on the meaning of “going organic” by addressing the environmental and health benefits an organic diet provides. 

Last month, Only Organic published a video ad on their YouTube channel titled “New MacDonald." The ad portrays a twist using the aged kid-friendly tune, “Old MacDonald Had a Farm." The video opens with school-age children decked out in flannel, denim, and cowboy hats, singing a remixed version of “Old MacDonald Had a Farm" against a country-style farm backdrop. The song heavily references today’s non-organic farming practices. 

A group of kids sporting white jackets and yellow hard hats run on stage, injecting paper mache cows with invisible hormones. Another group of children, wearing white biohazard suits, storms the stage and begins spraying crops with imitation pesticides. Toy chickens in tightly packed crates appear, along with a crop-dusting plane overhead. All of the children scramble off stage, then reappear, singing another altered form of “Old MacDonald Had a Farm” that pertains to New MacDonald’s way of farming.
 
The New MacDonald method relies on the old-fashioned, eco-friendly, and humane custom of using no pesticides, synthetic hormone-free animals that roam freely, and no GMOs.
 
Using kids in ad campaigns to deliver brand messages is no new marketing technique, but it is a tried-and-true concept. Just like organic farming.


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About the Author
Justine Huffman is an indie author, poet, and graphic artist residing in Delaware, USA. When she's not unleashing her creative powers, she enjoys reading humorous fiction, dining at local seafood eateries, and daydreaming. 
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